Many of our authors have requested information about marketing their books using social media. Today, I will focus on Facebook. Here are some suggestions for getting started.
Facebook requires a personal account be created first before adding a promotional page so if you aren't already a member, go ahead and sign up. It's free. The first thing you will need is a Facebook page for your book. Visit the Facebook Help Center to learn how to create a page to promote products. We recommend you name the page the same as your book title.
Next, within Facebook, search for the Author Inc. Fan Page and click on the Shop tab at the top of the page. Locate your book's listing in the Author Inc. Facebook store and link to it with the share button so your Facebook friends can purchase your book as you promote it.
From your newly created book page, invite your friends to visit your page. Don't forget to share the page with your current customers. Since they already have a copy of your book, they are likely to visit and that will connect you to their friends.
We recommend you post new information to the page every day or so. This could be food related things that would be of interest to people who would like your book. You can also add a Facebook Like Box to your page to make it easy for people to show their approval and interest in your book.
To drive traffic to the page, you should make a habit of looking for other Facebook pages with complimentary themes. For example, if you have an Italian themed cookbook, you may want to “Friend” Italian restaurants and other Italian food-related pages. Over time, this will attract people who like Italian food and help associate your book with a genre of books.
Whether your book is personal or professional, marketing through Facebook is a quick, viable and inexpensive way to promote your book.